C2C Institute

The C2C Institute, or "Consumer to Consumer" Institute, focuses on facilitating transactions and interactions directly between consumers. This model enables individuals to buy, sell, or exchange goods and services without intermediaries, often using online platforms. The institute promotes best practices, research, and resources to enhance these peer-to-peer exchanges. By doing so, it fosters community connections, encourages entrepreneurship, and supports sustainable practices by reducing reliance on traditional retail channels. Essentially, the C2C Institute recognizes and empowers the growing trend of consumers engaging directly with each other in various markets.