C2C strategy

C2C (Consumer-to-Consumer) strategy refers to a business model where individuals sell products or services directly to other consumers, often through online platforms. This approach facilitates peer-to-peer transactions, enabling people to buy and sell items like used goods, collectibles, or handmade crafts without traditional retail intermediaries. C2C strategies leverage digital marketplaces to connect buyers and sellers efficiently, creating opportunities for cost savings, wider choices, and community-driven commerce. Companies using C2C often focus on building trust, ensuring security, and providing user-friendly interfaces to foster active, safe exchanges between consumers.