McDonough Braungart Design Chemistry

McDonough Braungart Design Chemistry (MBDC) is a consulting firm co-founded by William McDonough and Michael Braungart, focusing on sustainable design and innovation. It promotes the idea of "cradle-to-cradle" design, which means creating products that can be continually reused, recycled, or composted, rather than ending up as waste. MBDC encourages companies to consider the entire lifecycle of a product, aiming to create positive environmental impacts while maximizing resource efficiency. Their approach inspires the development of healthier materials and the creation of products that benefit both people and the planet.