C2C

C2C, or Consumer-to-Consumer, refers to a business model where consumers sell products or services directly to other consumers. This typically occurs through online platforms, such as marketplaces like eBay or Etsy, where individuals can list items for sale. C2C enables people to share goods and services, promoting peer-to-peer transactions without the involvement of traditional retailers. This model fosters a sense of community and often allows for unique, second-hand, or handmade items to reach buyers. It also gives consumers the opportunity to monetize their unused items, expanding both choice and affordability in the market.