The VIA Institute on Character

The VIA Institute on Character is an organization dedicated to advancing the understanding of character strengths, which are positive traits that contribute to personal well-being and success. They identify 24 universal strengths, such as kindness, creativity, and resilience, that people can develop to enhance their lives. The institute provides research, assessments, and resources to help individuals and organizations recognize and cultivate these strengths, promoting personal growth, improved relationships, and greater fulfillment. Their work emphasizes that character is not fixed but can be nurtured to foster a more meaningful and positive life.