VIA Institute on Character

The VIA Institute on Character is an organization dedicated to understanding and promoting positive traits, called virtues, that help individuals thrive. They identify 24 core virtues, like kindness, gratitude, and honesty, which are universally valued across cultures. Through research and assessment tools, they help people recognize their strengths, develop character, and enhance personal well-being. Their goal is to foster a more compassionate and resilient society by encouraging people to focus on what makes them and others virtuous.