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The Getting to Yes Book

"Getting to Yes," written by Roger Fisher and William Ury, is a guide to principled negotiation. It emphasizes finding mutually beneficial solutions rather than competing or compromising. The authors advocate for focusing on interests, not positions; generating options for mutual gain; and using objective criteria to evaluate solutions. They encourage separating people from the problem to enhance relationships and communication. The goal is a collaborative approach that aims for agreement that satisfies both parties, fostering cooperation and respect in negotiations. Overall, it promotes finding win-win outcomes instead of adversarial tactics.