The Dark Knight ARG

The Dark Knight ARG (Alternate Reality Game) was a viral marketing campaign for the 2008 film "The Dark Knight." It engaged fans in an interactive storytelling experience that blended the film's fictional world with real-life tasks. Players solved puzzles, found clues, and participated in events across various media, including websites, phone calls, and street events. This immersive approach deepened audience involvement, allowing fans to interact with characters and storylines, ultimately enhancing excitement for the film's release and showcasing innovative marketing techniques in the entertainment industry.