promotional campaign

A promotional campaign is a strategic effort by a business to increase awareness, interest, and sales of a product or service. It involves coordinated activities like advertising, special offers, social media outreach, and events to reach target audiences effectively. The goal is to communicate the value of the offering, attract new customers, and boost brand recognition. These campaigns are planned over a specific period and tailored to meet marketing objectives, often measuring success through sales growth or engagement metrics. Overall, it’s a focused effort to promote a product or brand effectively.