Alternate Reality Game

An Alternate Reality Game (ARG) is an interactive narrative that uses real-world elements to engage participants in a story. Players solve puzzles, uncover clues, and interact with characters across various platforms, such as websites, social media, and in-person events. ARGs often blur the lines between fiction and reality, creating an immersive experience that encourages collaboration and creativity. They can be used for entertainment, marketing, or educational purposes, inviting players to explore a richly designed world while participating in a communal experience that evolves based on their actions and decisions.