ARG (Alternate Reality Game)

An Alternate Reality Game (ARG) is an interactive experience that blends storytelling with real-world participation. Players engage with a fictional narrative that unfolds across various media, such as websites, social media, and real-life events. They often solve puzzles, follow clues, and interact with characters, blurring the lines between reality and fiction. ARGs frequently promote films, video games, or other media, creating immersive experiences that invite players to explore and contribute to the story, enhancing engagement and community involvement. This innovative form of entertainment fosters collaboration and creativity among participants in a shared, evolving narrative.