ARG Design

ARG Design, or Alternate Reality Game Design, refers to creating interactive narratives that blend real-world experiences with fictional storytelling. These games often incorporate puzzles, clues, and community engagement, encouraging players to solve mysteries and uncover a story through various media—like websites, social media, and real-world events. Unlike traditional video games, ARGs blur the line between reality and fiction, immersing players in a shared experience that often requires collaboration and problem-solving. They can serve as marketing tools, artistic projects, or social experiments, engaging people in unique and innovative ways.