locative media

Locative media refers to digital content and applications that use your geographic location to create interactive experiences. By leveraging GPS, RFID, or other positioning technologies, it allows information, services, or media to be adapted or delivered based on where you are. Examples include smartphone maps, augmented reality apps showing information over real-world objects, or location-based social media check-ins. This technology enhances engagement by connecting digital content with physical spaces, enabling users to explore, interact, or access personalized data relevant to their current environment.