I Love Bees

"I Love Bees" was an alternate reality game (ARG) launched in 2004 as part of the marketing for the video game "Halo 2." It involved a fictional narrative about an AI that went rogue and needed to be found, with players working together to solve puzzles and clues across various online platforms and real-world locations. Players engaged with an immersive story by interpreting audio files, visiting websites, and even making phone calls. The game successfully blurred the lines between fiction and reality, engaging fans and enhancing the overall gaming experience in a unique and interactive way.