ARGs (Alternate Reality Games)

Alternate Reality Games (ARGs) are interactive experiences that blend storytelling with real-life activities, often utilizing various media like websites, social media, and physical locations. Players engage in solving puzzles, following narratives, and uncovering clues that bridge the virtual and real worlds. ARGs often involve collaboration among players and can include elements of mystery, immersive storytelling, and community building. They can be used for entertainment, marketing, or educational purposes, creating a unique participatory experience that invites players to engage deeply with the storyline and each other.