cross-media storytelling

Cross-media storytelling involves telling a single story across different platforms and media, such as books, films, video games, and social media. Each medium contributes its unique strengths, expanding the narrative and engaging audiences in diverse ways. For example, a movie might introduce characters and concepts, while a web series or graphic novel provides deeper backstories. This approach allows audiences to explore the story from various angles and increases their emotional investment, creating a richer, immersive experience that encourages interaction and community among fans.