Henry Jenkins

Henry Jenkins is a prominent media scholar known for his work on popular culture and media studies. He explores how audiences interact with media, emphasizing the importance of participatory culture—where fans engage with and shape content, such as through fan fiction or online communities. Jenkins argues that these interactions transform traditional media consumption into a more collaborative and creative process. His concept of "convergence culture" highlights how different media forms come together, allowing diverse narratives and shared experiences that reflect the complexities of contemporary society. Overall, Jenkins’ work illustrates the significant role of audience agency in shaping popular culture.