transmedia

Transmedia refers to a storytelling technique that spreads a narrative across multiple platforms and formats, such as films, books, games, and social media. Each medium contributes uniquely to the overall story, allowing audiences to engage with it in various ways. For instance, a movie might introduce characters, while a video game explores their backgrounds, and a web series continues the plot. This approach encourages deeper exploration and interaction, creating a richer experience for audiences as they piece together the story from different sources. Ultimately, transmedia enhances the overall narrative by expanding its reach and depth.