multi-platform media

Multi-platform media refers to the distribution of content across various channels and devices, such as television, radio, websites, social media, and mobile apps. This approach allows creators to reach audiences wherever they consume information, enhancing engagement and accessibility. For example, a news story might be shared on a website, highlighted in a TV broadcast, and discussed on social media, providing different ways for people to connect with the same content. This strategy helps maximize audience reach and adapt to diverse preferences in an increasingly interconnected media landscape.