content syndication

Content syndication is the process of sharing content—like articles, videos, or blogs—across various platforms and websites to reach a broader audience. Instead of creating original content for every outlet, businesses or creators allow other sites to republish or share their work, often linking back to the original source. This helps increase visibility, drive traffic, and enhance brand awareness, as more people can discover and engage with the content. It's a strategic way to leverage established audiences and expand the reach of valuable information without excessive duplication of effort.