Hybrid Media

Hybrid media refers to the combination of different types of media formats and platforms to create a cohesive experience. This can include blending traditional media, like print and television, with digital formats such as social media, websites, and mobile apps. For example, a news story might be presented in a print newspaper, accompanied by a video online, and discussed across social media, engaging audiences in multiple ways. This approach enhances storytelling, fosters interaction, and caters to diverse preferences, allowing for a richer and more versatile dissemination of information.