John Fiske

John Fiske was a cultural theorist known for his work on popular culture and how it reflects and shapes society. He argued that popular culture is not just entertainment; it’s a space where people can express their identities and resist dominant cultural norms. Fiske emphasized the active role of audiences in interpreting and making meaning from media, rather than being passive consumers. His ideas highlight the value of everyday cultural expressions, suggesting that they can empower individuals and communities, ultimately serving as a site for both pleasure and political engagement.