Alternate Reality Game (ARG)

An Alternate Reality Game (ARG) is an interactive storytelling experience that blends the real world with a fictional narrative. Participants engage through various channels—such as websites, social media, emails, phone calls, and physical events—solving puzzles and uncovering clues to progress the story. Designed to create immersion and suspense, ARGs often involve players collaborating to solve complex mysteries that unfold across multiple platforms, seamlessly integrating fiction with reality to create a captivating, participatory experience.