"Why So Serious?" campaign

The "Why So Serious?" campaign was created to promote the release of the movie "The Dark Knight" (2008). It uses the famous Joker quote to build excitement and intrigue around the film. The campaign employed mysterious posters, viral videos, and interactive websites that encouraged audiences to participate in the mystery and chaos associated with the character. Its goal was to engage fans by creating a buzz and a sense of unpredictability, mirroring the Joker's chaotic nature. Overall, it was a strategic marketing effort that combined suspense and engagement to boost the movie's anticipation and popularity.