Schwartz theory of basic human values

Schwartz's theory of basic human values identifies ten universal values that guide human behavior across cultures. These values are organized along two dimensions: one axis focuses on self-transcendence (values that emphasize concern for others) versus self-enhancement (values that prioritize personal gain), while the other axis contrasts openness to change with conservatism. The ten values include things like power, achievement, hedonism, stimulation, self-direction, universalism, benevolence, tradition, conformity, and security. Understanding these values helps explain differences in human motivations and ethics, contributing to insights in psychology, sociology, and intercultural relations.