Shalom Schwartz

Shalom Schwartz is a social psychologist who studied human values—what people consider important in life. He identified ten universal values, such as achievement, tradition, benevolence, and fairness, which guide people's behaviors and choices across cultures. Schwartz's work shows that while different societies may emphasize some values more than others, these core principles are common worldwide, helping us understand how cultural backgrounds influence individual motivations and societal norms. His research provides a framework for understanding what motivates us and how values shape our interactions with others.