Schwartz Theory of Basic Values

Schwartz's Theory of Basic Values proposes that there are ten fundamental values that shape human behavior and motivation across different cultures. These values, such as freedom, achievement, tradition, and benevolence, represent core beliefs that influence how individuals relate to themselves, others, and the world. The theory suggests that people prioritize these values differently based on their beliefs and social contexts, creating a framework for understanding diverse human actions and interactions. By recognizing these universal values, we can gain insights into cultural differences and similarities in behaviors and decision-making.