Portrait Values Questionnaire

The Portrait Values Questionnaire (PVQ) is a tool used to measure people's core values and what guides their behavior. It presents brief descriptions of different people, each representing a specific value, and asks respondents how similar they feel to each description. By analyzing their responses, the PVQ reveals the importance individuals place on values like kindness, achievement, or tradition. It helps researchers understand what motivates people and how their values influence decisions and interactions, providing insights into personal and cultural differences in value systems.