Schwartz's research

Schwartz's research primarily focuses on how people make decisions and the impact of choices on their well-being. He emphasizes that having too many options can lead to anxiety and dissatisfaction, a phenomenon known as "choice overload." Schwartz advocates for a more balanced approach to decision-making, suggesting that limiting options can enhance satisfaction and encourage more deliberate choices. His work also explores the concept of intrinsic motivation, emphasizing the importance of pursuing meaningful goals that align with personal values rather than external pressures or societal expectations. This insight can help individuals lead more fulfilled and purposeful lives.