Roger Fisher's "Getting to Yes"

"Getting to Yes," by Roger Fisher and William Ury, is a book on negotiation that emphasizes the importance of principled negotiation. It advocates for focusing on interests rather than positions, encouraging parties to collaborate to find mutually beneficial solutions. Key strategies include separating people from the problem, generating options for mutual gain, and insisting on using objective criteria for decision-making. The goal is to achieve a win-win outcome where both parties feel satisfied with the result, fostering cooperation and long-term relationships rather than adversarial tactics that can lead to conflict.