Red Campaign

The Red Campaign, often associated with the brand (RED), is a global initiative aimed at raising awareness and funds to combat HIV/AIDS, particularly in Africa. Launched in 2006 by U2's Bono and Bobby Shriver, it partners with major companies to create special (RED) products. A portion of the profits from these items supports programs that provide testing, treatment, and education about HIV/AIDS. Through collaboration with various brands, the campaign seeks to engage consumers in the fight against the epidemic while promoting social responsibility and awareness about global health issues.