(RED) merchandise

(RED) merchandise refers to products created or branded by the (RED) organization, which partners with companies to raise funds and awareness for the fight against HIV/AIDS in Africa. When you purchase (RED) products—such as clothing, accessories, or tech gear—part of your payment goes directly to programs providing testing, treatment, and prevention services. This model allows consumers to contribute to a global health cause through everyday purchases, blending corporate social responsibility with modern shopping habits. Essentially, (RED) merchandise combines stylish products with a purpose, turning consumer spending into a means for social impact.