
(RED) partners
(RED) partners are organizations and brands that collaborate with the (RED) campaign to raise funds and awareness for global health initiatives. By creating products or services with the (RED) branding, these partners help generate revenue, which is then used to support efforts to eliminate diseases like HIV/AIDS in developing countries. Essentially, (RED) acts as a bridge between consumers and charitable action—buying (RED) products contributes financially to life-saving programs, making it a direct way for individuals and companies to participate in global health efforts.