(Product) RED

(RED) is a brand partnership that raises funds to combat HIV/AIDS in Africa. Companies that collaborate with (RED) donate a portion of their profits from specific products or services to The Global Fund, which funds prevention, treatment, and support programs. By purchasing (RED)-branded items—such as electronics, apparel, or accessories—consumers contribute to global efforts to end AIDS, mother-to-child transmission, and improve healthcare access. The initiative combines marketing with philanthropy, allowing individuals to make a positive impact through everyday purchases while supporting critical health initiatives in affected regions.