RBV (Resource-Based View)

The Resource-Based View (RBV) is a theory in business that emphasizes the importance of a company's unique resources and capabilities in achieving a competitive advantage. It suggests that instead of just focusing on external market conditions, businesses should leverage their internal strengths—like skilled employees, innovative technology, or strong brand reputation. By effectively utilizing these resources, companies can create value, respond to challenges, and outperform competitors. In essence, RBV highlights that what a company has and how it manages those assets can be critical to its success and sustainability in the market.