The Resource-Based View of the Firm (book)

The Resource-Based View of the Firm is a theory that suggests a company's competitive advantage comes from its unique resources and capabilities. These resources can include skilled employees, specialized technology, strong brand reputation, or valuable data. Because these assets are often difficult for competitors to copy or acquire, they enable the firm to deliver better products or services, innovate, and maintain success over time. Essentially, a company's internal strengths, if valuable, rare, inimitable, and well-organized, are key to achieving sustained competitive advantage.