Firm Resources

Firm resources refer to the assets, capabilities, and strengths a company has at its disposal to create value and achieve its goals. These include tangible assets like buildings and machinery, intangible assets like brand reputation and intellectual property, and human resources such as employee skills and expertise. By effectively leveraging these resources, a firm can gain a competitive advantage, innovate, and adapt to changing market conditions, ultimately contributing to its success and sustainability in the business environment.