Resources-based view

The resource-based view (RBV) is an approach in business and management that suggests a company's competitive advantage comes from its unique resources and capabilities. These resources can be assets, skills, or technologies that are valuable, rare, difficult to imitate, and organized effectively. Instead of focusing solely on the external market or competition, the RBV emphasizes that a firm's internal strengths determine its success. By leveraging these unique resources, a company can achieve superior performance and sustain its market position over time.