The Resource-Based View

The Resource-Based View (RBV) is a business theory that focuses on a company’s unique assets and capabilities as key drivers of its competitive advantage. It suggests that companies should leverage their internal resources—such as skilled personnel, technology, and brand reputation—to differentiate themselves in the market. Instead of just competing on price or products, successful firms build on what makes them unique. By effectively managing and utilizing these valuable resources, companies can achieve superior performance and sustain their success over time.