Barney, Jay

Jay Barney is a professor and strategic management expert known for developing the Resource-Based View (RBV) of organizations. This theory emphasizes that a company's unique resources and capabilities are key to gaining and sustaining competitive advantage. Essentially, Barney highlights that an organization’s valuable, rare, inimitable, and non-substitutable resources—such as skilled personnel, proprietary technology, or strong brand reputation—are crucial for long-term success. His work guides businesses to identify and leverage their distinctive strengths to outperform competitors sustainably.