print circulation

Print circulation refers to the number of physical copies of a publication, such as a newspaper or magazine, that are distributed to readers. It includes copies sold to consumers, those given away for free, and subscriptions. Circulation figures are important because they indicate the publication's reach and readership, influencing advertising rates and editorial content. Higher circulation can lead to greater revenue from advertisers who want to target a larger audience. In essence, print circulation reflects how many people engage with a publication, impacting its financial viability and influence.