Circulation Audit Board (CAB)

A Circulation Audit Board (CAB) is a review committee within a newspaper or publishing organization responsible for overseeing and verifying the distribution and readership data of their publications. Their main goal is to ensure that circulation figures are accurate and credible, which helps maintain transparency and trust with advertisers, subscribers, and stakeholders. By conducting audits and analyzing circulation practices, the CAB helps prevent false reporting, supports fair advertising rates, and promotes ethical distribution standards across the organization.