International Federation of Audit Bureaux (IFABC)

The International Federation of Audit Bureaux of Circulations (IFABC) is a global organization that connects national agencies responsible for verifying the circulation and distribution of media, such as newspapers and magazines. Its role is to promote standardized practices, ensure accurate measurement, and support transparency in media audits worldwide. By doing so, IFABC helps advertisers, publishers, and media owners trust the circulation data, making advertising investments more effective. Essentially, it fosters integrity and consistency in how media reach is reported and verified across different countries.