Subscription models

Subscription models are business strategies where customers pay a recurring fee—monthly, annually, or otherwise—to access products or services. This approach allows businesses to generate steady revenue while offering customers continuous access to value. Common examples include streaming services like Netflix, software applications, and magazine subscriptions. Customers benefit from convenience and often lower costs over time, while businesses can build loyal customer relationships and predict income more accurately. Overall, subscription models cater to consumers' preferences for flexibility and ongoing access rather than one-time purchases.