Readership Institute

The Readership Institute is a research organization dedicated to understanding how people read and how to improve reading habits, skills, and engagement. They study factors that influence reading, such as content, technology, and environment, with the goal of helping libraries, educators, and publishers create better ways to connect people with books and information. Their work often involves analyzing reading behaviors, developing effective strategies for promoting literacy, and sharing insights to make reading more accessible and enjoyable for diverse audiences. Ultimately, they aim to foster a lifelong love of reading and improve literacy outcomes.