Audit Bureau of Circulations (ABC)

The Audit Bureau of Circulations (ABC) is a global organization that verifies and reports on the circulation figures of newspapers and magazines. Its purpose is to provide accurate, independent data on how many copies of a publication are distributed and read. This information is important for advertisers and publishers to assess the reach of their publications, ensuring transparency and trustworthiness in media planning. By auditing circulation data, ABC helps maintain integrity in the advertising industry and supports informed decision-making for both media companies and advertisers.