Need for Achievement Theory

Need for Achievement Theory, developed by psychologist David McClelland, suggests that individuals have varying degrees of desire to succeed and excel in their activities. Those with a high need for achievement are motivated by personal accomplishment, setting challenging goals, and seeking feedback on their performance. They tend to prefer tasks that offer a balanced level of difficulty, where success is attainable but requires effort. This drive can influence various life areas, including education, career choices, and personal development, pushing individuals to strive for excellence and fulfill their potential.