Korean Wave (Hallyu)

The Korean Wave, or Hallyu, refers to the global popularity of South Korean culture, including its music, dramas, films, fashion, and food. Beginning in the late 1990s, it gained momentum with the success of K-pop artists like BTS and iconic dramas like "Winter Sonata." Hallyu has created a vibrant cultural export, significantly influencing entertainment and lifestyle worldwide. This phenomenon fosters cultural exchange and interest in South Korean language and traditions, marking a shift in global cultural dynamics as audiences embrace diverse cultural experiences.