SM Entertainment

SM Entertainment is a South Korean company that manages and produces music artists, mainly K-pop stars. It handles talent recruitment, training, music production, and marketing, helping artists develop their careers. Known for its influential role in shaping the global K-pop industry, SM has launched many popular groups and solo artists. The company also operates in other media, including TV and merchandise, creating a comprehensive entertainment ecosystem. With a focus on innovation and artist development, SM Entertainment has become one of the leading entertainment agencies in South Korea and internationally.