Korean Wave Research Institute

The Korean Wave Research Institute studies the global spread and impact of Korean culture, such as K-pop, Korean dramas, fashion, and cuisine. It analyzes how Korean popular culture influences international perceptions, promotes tourism, and boosts Korea’s soft power. The institute conducts academic research, policy analysis, and market studies to understand trends, cultural exchange, and economic effects. Its goal is to support Korea’s cultural industries and enhance international cooperation by providing insights into the development and global reception of the Korean Wave (Hallyu).